Certainly, this is an example of the need for a focus, not just on changing journals to an OA model, but also to paying attention to the myriad issues that are not addressed when people talk about publishing as if it is only posting articles on the internet.

It will be interesting to see the impact of transitional models such as read and publish on the library market. Since these deals only work with institutions with high publishing volume, and smaller universities with less publishing activity are suffering from deep budget crises and are canceling journal subscriptions and packages as a result, it seems that publishers are taking a short-term view: protect their relationships with their strongest customers and allow the smaller fry to whither slowly away. Since the small fry don't contribute enough via Gold OA to bother with and publishers can no longer count on the volume of subscriptions from the smaller fry, they prefer to consolidate their productive relationship in the short term via read and publish deals with the bigger players and just allow smaller fry to submit articles to the subscriptions journals. It's hard to see how this tactic can work in the longer term...