Why JOFT Welcomes Open Access

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Why JOFT Welcomes Open Access 

January 2021

 Research on Fair Trade is to be found in many disciplines: anthropology, economics, business management and ethics, geography, development studies, sociology, economics, agricultural and economic systems, politics and so on. The Journal of Fair Trade was founded to bring into one place critical thinking on the fundamental questions about how to make trade fairer to people and planet. What works, what doesn't, principles, theories, lessons.  JOFT welcomes the move by Pluto Journals to Open Access.  It is a dynamic and accessible way for the Journal of Fair Trade to build a better synthesis and collectivity of the work on this subject.

 Why and how? Open Access enables The Journal of Fair Trade to share/disseminate the articles we publish to a very wide, diverse and global network. Fair Trade is a global, social movement of: artisans and small-scale producer organisations, fair traders, ethical and caring consumers, campaigners, support groups, fair trade associations and community-embedded networks, Fair Trade schools, universities, and Fairtrade Towns and Fair Trade Nations. There are also Advocacy bodies (Fair Trade Advocacy Office), online archives (Fair Trade Institute), dedicated study centres (Centre for Fair and Alternative Trade) and dedicated academic networks like The Fair Trade International Symposium (FTIS), as well as applied sciences and sustainability courses more generally. There are thousands of Fair Trade Enterprises worldwide, many organised in global organisations and Federations. as well as other ethical business groupings whose leaders and members are striving to create social impact and societal benefit as part of their business mission e.g. Cooperatives, Social Enterprise movements, and B Corps. 

 The Journal aims to give weight and space to a range of academic and non-academic voices because they all have a role to play in answering so many questions we face today: how poverty is overcome, how consumers become engaged, and how should businesses behave. Our basic “theory of change” is much more likely to work with Open Access and a more diverse and wider readership it can foment.  

 “The greater the number of people who read and write for the Journal of Fair Trade, the better and more impactful the ideas developed and published will be, and the more influence on society and business the Fair Trade Society and our supporters"

Open Access will mean we can reach this global movement without the subscription as a barrier to access, and that the Journal can play its part in the post-Covid transformative 'build back fairer' movement.

 Pauline Tiffen, Founder and Editor in Chief, The Journal of Fair Trade

JoFT Member Support

JoFT Membership support, The Journal of Fair Trade